As election nears, incumbents usually try hard to keep their constituents happy. Potholes paved, freebies distributed, streetlights repaired. For PAS — I do not know for sure but I suspect as much — it is enforcement of gender segregation:
KOTA BARU: All supermarkets and hypermarkets must have three separate checkout counters or risk being fined following a decision to enforce the policy more strictly in Kelantan.
[…]
He admitted that enforcement had been lax and Mentri Besar Datuk Nik Abdul Aziz Nik Mat, who is also spiritual adviser of PAS which rules the state, had chided local authorities here for not enforcing the rule of separate checkout counters. [Kelantan to enforce policy on sex-segregated queues. January 24 2008]
The phrases “more strictly” and “enforcement had been lax“, if read with the expected upcoming general election in mind, could mean that PAS thinks that the policy is popular. Who dares to introduce or enforce unpopular policies when election is around the corner anyway?
Keep in mind that what is popular in Kelantan is not necessarily popular in other states.
Regardless, this is a typical case of election: keep your electorates happy only when election nears.